Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display

Apple Pencil & Smart Keyboard Bring Breakthrough Levels of Precision & Utility to iPad Pro

SAN FRANCISCO — September 9, 2015 — Apple today introduced the all-new iPad Pro, featuring a stunning 12.9-inch Retina display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store designed specifically for iPad, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple today also introduced Apple Pencil for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover. The Smart Keyboard also works seamlessly with new QuickType features in iOS 9 to make typing even faster and easier.

“iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said

Apple Brings Innovation Back to Television with The All-New Apple TV

The App Store, Siri Remote & tvOS are Coming to Your Living Room

SAN FRANCISCO — September 9, 2015 — Apple today announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it.The new Apple TV’s remote features Siri, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote. Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”

The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the

The Apple Watch: Time to See If Apple Still Has What it Takes

With Apple set to announce their brand new product, the fan named "iWatch", in only a few hours, I am writing this blog post as what likely will a farewell to the me who doesn't see the point in owning a smart watch. What do I mean? Well over the many Apple product announcement events I have experienced in my short lifetime, be it for a brand new product or just an update, I have noticed that Apple is incredibly good in selling people on ideas. I might not have thought I needed a tablet at all, but as soon as the iPad was released I just had to get one. And with iPad sales topping over 225 million to date worldwide, obviously I wasn't the only person who felt this way. 

Starting all the way back with the iPod, Apple has been able to dominate almost any market they entered, basically on just the idea that their products were better. It shows through in their high prices, elegant boxes, and even the way they talk about their products. One of the things that made Steve Jobs so successful and such a genius CEO was the way which he

Apple Unveils Apple Watch—Apple’s Most Personal Device Ever

CUPERTINO, California—September 9, 2014—Apple® today unveiled Apple Watch™—its most personal device ever—featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod® Click Wheel and iPhone® Multi-Touch™. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

iOS 7 With Completely Redesigned User Interface & Great New Features Available September 18

CUPERTINO, California—September 10, 2013—Apple® today announced iOS 7, featuring a completely redesigned stunning new user interface, will be available starting Wednesday, September 18 to iPhone®, iPad® and iPod touch® users as a free software update. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio℠, a free Internet radio service based on the music you listen to on iTunes®. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c. 

“iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it’s like getting a brand new device, but one that will still be instantly familiar to our users,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Next month we’ll be shipping our 700 millionth iOS device, and we’re excited about what our hundreds of thousands of iOS developers are doing to bring great new features to their apps.”

Apple engineered iOS 7 to take full advantage of the advanced 64-bit technologies in iPhone 5s, including the native 64-bit kernel, libraries and drivers. All the built-in apps have been re-engineered for 64-bit, and iOS 7 provides a seamless developer transition with Xcode® support and the ability to run both 32-bit and 64-bit apps. iOS 7 also provides deep integration with the new Touch ID™ sensor and takes full advantage of the new iSight® camera sensor to enable new features like automatic image stabilization, Burst Mode and Slo-Mo video with 120 fps. Combined with the new Camera App in iOS 7, iPhone 5s provides up to two-times faster auto-focus, faster photo capture and better dynamic range. iOS 7 is designed to complement the gorgeous exteriors of iPhone 5c, with matching wallpapers and translucency that carry the color through the entire experience.

With more than 200 new features, iOS 7 for iPhone, iPad and iPod touch includes:

• Control Center, which gives you quick access to the controls you want in one convenient place with just one swipe from the bottom of your screen;
• Notification Center, now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events;
• improved Multitasking that gives users the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background;
• AirDrop, an entirely new way to quickly and easily share content with people nearby;
• new Camera app filters so you can add real-time photo effects, a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe;
• a redesigned Photos app that introduces Moments, a new way to automatically organize your photos and videos based on time and location;
• full-screen browsing with Safari’s new redesigned user interface, the new smart search field helps simplify searching, and there’s a new view for your bookmarks and your Safari tabs;
• Siri with new male and female voices,* Twitter search integration, Wikipedia integration and Bing web searching within the app; and
• iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes can deliver.**

Additional new iOS 7 features include a new Find My iPhone Activation Lock, that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it’s been remotely erased; FaceTime® audio for high quality calls over a data network; and new ringtones, alarms, alerts and system sounds.

iPhone, iPad and iPod touch customers have access to the revolutionary App Store℠, which offers more than 900,000 apps in 155 countries around the world. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.

iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.
**iTunes Radio will be available with the launch of iOS 7 in the US.