Apple Introduces 9.7-inch iPad Pro

Breakthrough Pro Features & Advanced Display Technologies Come to the Most Popular iPad Size

CUPERTINO, California — March 21, 2016 — Apple® today introduced the all-new 9.7-inch iPad Pro™ — at just under one pound it features a new pro Retina® display with greater brightness, wider color gamut, lower reflectivity, Night Shift™ mode and introduces new True Tone® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful, new 12-megapixel iSight® camera for shooting Live Photos™ and 4K video, 5-megapixel FaceTime® HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencil™ and a new Smart Keyboard™ cover designed to fit the new 9.7-inch iPad Pro.

“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”

Designers, illustrators and businesses have quickly adopted iP

ad Pro and it’s changing the way they work:

“People don’t realize how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”

“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”

“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”

Pro display

The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less

Apple iPhone SE Features, Specs & Pricing

After a few years of big phone mania Apple’s finally giving us a phone that will fit comfortably in a woman’s pocket. It’s got the same guts as an iPhone 6s, minus the size and looks an awful lot like the iPhone 5s—to the point that all the comparisons in the announcement were to the 5s and not the 6s.

Design

This phone is, from the outside, just an iPhone 5s. Same 4-inch display and same glass back and vaguely industrial lines and none of that curved glass nonsense on the front that has led to the iPhone 6 and 6s breaking every time they even look at the ground.

Camera

There was a lot of back and forth over what kind of camera the SE would feature. Now we know. It’s

Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display

Apple Pencil & Smart Keyboard Bring Breakthrough Levels of Precision & Utility to iPad Pro

SAN FRANCISCO — September 9, 2015 — Apple today introduced the all-new iPad Pro, featuring a stunning 12.9-inch Retina display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store designed specifically for iPad, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple today also introduced Apple Pencil for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover. The Smart Keyboard also works seamlessly with new QuickType features in iOS 9 to make typing even faster and easier.

“iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said

Apple Brings Innovation Back to Television with The All-New Apple TV

The App Store, Siri Remote & tvOS are Coming to Your Living Room

SAN FRANCISCO — September 9, 2015 — Apple today announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it.The new Apple TV’s remote features Siri, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote. Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”

The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the

Apple Introduces iPhone 6s & iPhone 6s Plus

Next Generation of Multi-Touch Arrives in The Most Advanced iPhones Ever

SAN FRANCISCO — September 9, 2015 — Apple today announced iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

The Apple Watch: Time to See If Apple Still Has What it Takes

With Apple set to announce their brand new product, the fan named "iWatch", in only a few hours, I am writing this blog post as what likely will a farewell to the me who doesn't see the point in owning a smart watch. What do I mean? Well over the many Apple product announcement events I have experienced in my short lifetime, be it for a brand new product or just an update, I have noticed that Apple is incredibly good in selling people on ideas. I might not have thought I needed a tablet at all, but as soon as the iPad was released I just had to get one. And with iPad sales topping over 225 million to date worldwide, obviously I wasn't the only person who felt this way. 

Starting all the way back with the iPod, Apple has been able to dominate almost any market they entered, basically on just the idea that their products were better. It shows through in their high prices, elegant boxes, and even the way they talk about their products. One of the things that made Steve Jobs so successful and such a genius CEO was the way which he

Best Laptop For Under Or Around $500?

Q:  I’m 13 years old, I’m going into high school next fall. It’s tradition in my family to receive a computer when entering high school and the child always get to chose. So, I was wondering if maybe you had some advice for choosing the right laptop, because this laptop is supposed to take me through college or until I can buy a new one with my own money. Plus the laptop can’t be too pricey (I'm looking for something about $500 max). If you can help me I would be grateful. Also, I have some preferences for my first laptop, some of them being that the laptop can’t have any plastic, a full keyboard is required, a camera, and it has to be durable. Thank you so much even if you can’t help me, I appreciate you taking time out of your day to read my email.

A: Ok, so sorry that I took a little while to respond but I wanted to make sure that I had done my research and asked around before I started making recommendations. Finding an all metal (or non-plasticy) laptop for around $500 is actually really hard, and quite near impossible actually. When you said non-plastic I immediately thought of the MacBook Air by Apple, however, with a price tag of around $900 for the 11” entry level model it is hardly within your price range. But first, since you also said that you didn't know much about computers I just want to provide you with a little info on what the differences are between different laptops these days.The operating system or OS which a computer uses is a very big thing when it comes to choosing a computer. While there may be hundreds of different computers available to choose from, there are only three main operating systems which you can choose from: Google Chrome OS, Mac OS, and Windows 8. Though Apple only allows Mac OS to come installed on computers that they make, Google and Microsoft let computer manufacturers like HP, Toshiba, Asus, Lenovo, Acer, or Dell to ship their computers pre-installed with Google Chrome OS or Windows 8. Because each of the three operating systems available are so radically different from each other, I would personally recommend you take a trip to your local computer store (Staples, Target, RadioShack, etc) to try out some computers and see which one you like.

Rather than now spend the time to try and explain all of the other features of a laptop which you might want to consider such as screen size, battery life or memory, here’s a link to a website which explains it all rather nicely. Anyways, I hope that somewhat helped to clear it up. Here are the laptops I thought looked the best that fell within or near your price range:

Microsoft Windows OS:

Lenovo G580 15.6” (~$480)

Asus Transformer Book T100TA 10.1" (~$400)

Lenovo IdeaPad U310 13.3-Inch Touchscreen Ultrabook (~$590)

Acer E1-510-4487 15.6" (~$370) or Acer Aspire E1-572P-6857 15.6” (~$525)

Google Chromebook OS:

HP Chromebook 14” (~$250)

Toshiba CB35-A3120 13.3” (~$270)

Apple Mac OS

Macbook Air 11.6” (~$875)

I hope this helps give you a good direction to start looking. Good luck!

Apple Unveils Apple Watch—Apple’s Most Personal Device Ever

CUPERTINO, California—September 9, 2014—Apple® today unveiled Apple Watch™—its most personal device ever—featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod® Click Wheel and iPhone® Multi-Touch™. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Announces iPhone 6 & iPhone 6 Plus—The Biggest Advancements in iPhone History

Dramatically Thin Design Features Stunning Retina HD Displays, Powerful A8 Chip, Advanced Cameras & Apple Pay

CUPERTINO, California—September 9, 2014—Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision unibody enclosure of anodized aluminum that conforms seamlessly with the shaped glass of the display, resulting in a completely smooth and continuous surface. iPhone 6 and iPhone 6 Plus are engineered to be the thinnest ever, delivering a bigger display in a design that is still comfortable to hold and easy to use.

Packed with innovative new technologies, iPhone 6 and iPhone 6 Plus include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies; and Apple Pay™, an easier way to simply and securely make payments with just the touch of a finger.¹ Both models include iOS 8, the latest version of the world’s most advanced mobile operating system, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, QuickType™ keyboard, a new Health app, Family Sharing and iCloud Drive℠.

“iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,” said Tim Cook, Apple’s CEO. “The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level and we think customers are going to love it.”

For the first time iPhone is available in two new sizes: iPhone 6 features a stunning 4.7-inch Retina® HD display with 1334 x 750 resolution, providing 38 percent more viewing area than iPhone 5s, while iPhone 6 Plus features an even bigger 5.5-inch Retina HD display with 1920 x 1080 resolution, providing 88 percent more viewing area and nearly three times the pixels than iPhone 5s. The Retina HD displays offer advanced technologies including higher contrast for deeper blacks and dual-domain pixels for more accurate colors at wider viewing angles.

With second generation 64-bit desktop-class architecture, the all-new A8 chip offers faster performance and is more energy efficient, delivering higher sustained performance with great battery life. With Metal™, a new graphics technology in iOS 8, developers can take performance of the A8 chip even further to bring console-class 3D games to iPhone. The A8 chip also includes a new, powerful Apple-designed image signal processor that enables advanced camera and video features.

Both models include the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and the new barometer, which senses air pressure to provide relative elevation. The M8 motion coprocessor can continuously measure your motion data, even when the device is asleep, saving battery life for fitness apps that use the sensors all day. With iOS 8, motion data from M8 appears in the Health app so you can see how many flights of stairs you've climbed, or how far you've walked or run. Developers can use CoreMotion APIs that take advantage of M8 and HealthKit to create apps that help you take better care of your health and fitness.

iPhone 6 and iPhone 6 Plus introduce Apple Pay, an easy way to securely pay for physical goods and services in stores or apps with just the touch of a finger. Users can pay securely and conveniently in stores by simply holding the phone near the contactless reader while keeping a finger on Touch ID™; there is no need to unlock your iPhone or launch an app. With Apple Pay, you can also make one-touch purchases within apps, without having to enter credit card or shipping information. All payment information is kept private, encrypted and stored securely in the Secure Element, a chip inside the new iPhones. 

The iSight camera gets even better with a new sensor featuring Focus Pixels for faster autofocus, making it easier to quickly capture any moment. iPhone 6 Plus users will also benefit from optical image stabilization technology that compensates for hand shake in low light and works with iOS 8 to reduce subject motion. High-definition video on iPhone improves with faster frame rates up to 60fps for 1080p video and 240fps for slo-mo, as well as continuous autofocus, cinematic video stabilization and time-lapse video. The FaceTime HD camera now captures over 80 percent more light with a new sensor, larger f/2.2 aperture and advanced new features including burst mode and HDR video.

With faster LTE download speeds of up to 150 Mbps, iPhone 6 and iPhone 6 Plus users can browse, download and stream content faster. The new iPhones also support high-quality voice calls over LTE (VoLTE) as well as Wi-Fi calling.² With support for up to 20 LTE wireless bands—more than any other smartphone in the world—the new models make it easier to experience high-speed networks around the world. Both iPhones also include 802.11ac Wi-Fi with speeds up to 433 Mbps and Bluetooth 4.0.³

The new iPhones come with iOS 8, the biggest release since the launch of the App Store℠, delivering a simpler, faster and more intuitive user experience and new features including QuickType keyboard, a new Health app, Family Sharing and iCloud Drive. With more than 4,000 new APIs, iOS 8 allows developers to further customize the user experience with major extensibility features and robust frameworks such as HealthKit and HomeKit. iPhone 6 and iPhone 6 Plus users also have access to the revolutionary App Store, which offers more than 1.3 million apps to iPhone, iPad® and iPod touch® users in 155 countries around the world. 

Pricing & Availability

iPhone 6 comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 64GB model and, for the first time, a new 128GB model for $399 (US) with a two-year contract.⁴ iPhone 6 Plus comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $299 (US) for the 16GB model, $399 (US) for the 64GB model and $499 (US) for the new 128GB model with a two-year contract.⁴ Both models will be available from the Apple Online Store (www.apple.com), Apple’s retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers. iPhone 6 and iPhone 6 Plus will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK beginning on Friday, September 19, and customers can pre-order both models beginning on Friday, September 12. 

Apple-designed leather cases will be available in black, soft pink, olive brown, midnight blue and (RED) for $45 (US) for iPhone 6 and $49 (US) for iPhone 6 Plus and silicone cases in black, blue, pink, green, white and (RED) for a suggested retail price of $35 (US) for iPhone 6 and $39 (US) for iPhone 6 Plus through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. 

iPhone 5s will be available in the US for a suggested retail price of $99 (US) for the 16GB model and $149 (US) for the 32GB model, and an iPhone 5c 8GB model will be available for free.⁴ iOS 8 will be available as a free software update starting on Wednesday, September 17. Some features may not be available on all products. Apple Pay will be available to US customers as a free software update to iOS 8 this October. 

Best Tech of 2013: A Year End Wrap-Up of the Biggest and Best Technology Releases of 2013

The year is almost over, and like most, 2013 was a year full of surprises, successes, and disappointments. This was equally true when it came to the new products that tech companies released to the public. Here is my list of what I thought were the best and biggest products of 2013.

Cameras

Sony QX10/QX100 Camera Lenses:

With the release of their pair of "smart lenses", Sony took a completely new approach to smartphone photography. Will this be the way more cameras work in the coming years?

Canon EOS 70D:

Though Canon didn't update many of their DSLR camera lines this year, the newly released 70D, featuring a brand new dual pixel autofocus technology, might hint at what direction Canon plans on taking their entire lineup in the coming year. Can't wait to see what 2014 holds for Canon!

Smartphones & Mobile Accessories

Samsung Galaxy S4 & Note 3:

Though Samsung's attempted launch of the smartwatch, dubbed "Galaxy Gear", fell flat, their two leading smartphone lines continue to fly off of the shelves. Whether you want a smartphone or a phablet, they have you covered.

iPhone 5s:

Apple's yearly update to their iPhone line was met with the usual roar of combined outrage and praise. Unlike the 5c (which is essentially a iPhone 5 with a splash of color), the 5s actually introduced a few new features to the smartphone world, namely the power of 64bit processing.

Pebble Smartwatch:
Funded through the power of Kickstarter, the Pebble Smartwatch is the first truly successful wearable technology to hit the market (sorry Galaxy Gear, maybe next year). Where other smartwatches have tried to essentially be a smartphone on your wrist, the Pebble has embraced simplicity and somehow it worked.

Media Devices & Gaming Platforms

Xbox One:
Finally, after 8 years of waiting, Microsoft updated their ever-popular Xbox line with the release of the Xbox One. While many people were disappointed once they saw the huge increase in price compared to the modest increase in specs, the update was still a big deal considering how long we had to wait for it.





Sony PS4:
Coming in at $100 less than its arch nemesis Xbox One, Sony's Playstation 4 has also received slightly better reviews than the Xbox One. There shouldn't be any rush to come to a conclusion though; given Microsoft's and Sony's track record of updating their respective gaming platforms we should have several years before the next generation is released.




Google Chromecast:

Google jumped into the media streaming device market this year with their release of the Chromecast. Costing less than half of what its competitors (mainly the Apple TV and Roku HD) sell for and supporting virtually every major operating system, the Chromecast shows us that Google doesn't mess around when it releases a new product.

Desktops, Laptops, & Tablets

Apple's New Mac Pro:
While mocked by some for its exorbitantly high price tag and resemblance to either a tissue box or Darth Vader's helmet, the release of the new Mac Pro marked the first time that Apple has really changed anything up and stepped outside the box (literally in this case) since the passing of Steve Jobs.







Amazon Kindle Fire HDX:
With extremely competitive pricing, near instant customer service thanks to the "Mayday" button, and a revolutionary display, the Kindle Fire HDX 7" & 10" lineup just got a lot hotter. Of the three main tablet lineups on the market (iPad, Nexus, and Kindle), the Kindle HDX line saw the biggest jump forward when its third generation hit the market this year.

Apps, Video Games & Software

Grand Theft Auto V:
Receiving extremely high critical acclaim and being the fastest selling entertainment product in history easily earns the fifth installment of the Grand Theft Auto series a spot on this list. I mean come on; the game generated more than $800 million in worldwide revenue in just the first 24 after it was released!




Apple iOS 7 & Mavericks:
Apple redressed its mobile operating system in bright (what some have called tacky) colors all while adding new features and redesigning their included apps. On the Mac OS front, Apple running out of cats to name their operating systems after also marked the end of having to pay to upgrade your computer's software, and another step towards the likely merger of iOS and Mac OS in the increasingly near future.



Vine - Create & Share Beautiful Looping Videos:

Released a year ago this coming January (it was only a year ago?), the Vine app was the fourth most downloaded app in the AppStore this past year. It's amazing what people can do in just 6 seconds.

OS X Mavericks Available Today Free from the Mac App Store

SAN FRANCISCO—October 22, 2013—Apple® today announced that OS X® Mavericks, the 10th major release of the world’s most advanced desktop operating system, is available for free from the Mac App Store℠. With more than 200 new features, OS X Mavericks brings iBooks® and Maps to the Mac®, includes a new version of Safari®, enhances multi-display support, introduces Finder® Tabs and Tags and delivers new core technologies for breakthrough power efficiency and performance.

“Mavericks is an incredible release, which introduces significant new apps and features, while also improving the performance and battery life of your Mac,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “We want every Mac user to experience the latest features, the most advanced technologies, and the strongest security. We believe the best way to do this is to begin a new era of personal computing software where OS upgrades are free.”

OS X Mavericks introduces innovative new features, including:

• iBooks, which gives you instant access to your iBooks library, more than two million titles in the iBooks Store™, and works seamlessly across your devices;
• Maps, which brings powerful mapping technology to the desktop and lets you plan a trip from your Mac and send it to your iPhone® for voice navigation on the road;
• a streamlined Calendar that estimates travel time between appointments, and provides a map with weather forecast;
• a new version of Safari with Shared Links, which helps you find what’s new on the web by consolidating links shared by people you follow on Twitter and LinkedIn;
• iCloud® Keychain®, which safely stores your website usernames and passwords, credit card numbers and Wi-Fi passwords and pushes them to your trusted devices so you don’t need to remember them;
• enhanced multi-display support, which makes using multiple displays easier and more powerful, with no configuration required;
• interactive Notifications, allowing you to reply to a message, respond to a FaceTime® call or even delete an email without leaving the app you’re using;
• Finder Tabs, which help unclutter your desktop by consolidating multiple Finder windows into a single window with multiple tabs; and
• Finder Tags, a powerful new way to organize and find your files located on your Mac or in iCloud.

Mavericks also includes new core technologies that boost performance and improve the battery life of your Mac. Timer Coalescing and App Nap intelligently save energy and reduce power consumption. Compressed Memory automatically shrinks inactive data to keep your Mac fast and responsive. Mavericks also delivers significant performance enhancements for systems with integrated graphics through optimized OpenCL support and dynamic video memory allocation.

Pricing & Availability
OS X Mavericks is available today for free from the Mac App Store. Any Mac capable of running OS X Mountain Lion can also run Mavericks. You can upgrade to Mavericks for free directly from OS X Snow Leopard, Lion or Mountain Lion. For a complete list of system requirements and compatible systems, please visit www.apple.com/osx/specs. OS X Server 3.0 requires Mavericks and is available from the Mac App Store for $19.99 (US).

Apple Announces iPad Air—Dramatically Thinner, Lighter & More Powerful iPad

iPad mini Features Stunning Retina Display & 64-bit Apple-designed A7 Chip

SAN FRANCISCO—October 22, 2013—Apple® today announced iPad Air™, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina® display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad®, and with a narrower bezel the borders of iPad Air are dramatically thinner—making content even more immersive. Apple today also announced iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.

“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air with its 9.7-inch Retina display weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world.”

Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a 43 percent narrower bezel the borders of iPad Air are dramatically thinner. iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 percent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.¹

The new iPad mini with Retina display packs all the 3.1 million pixels (2048-by-1536 resolution) of iPad Air into its 7.9-inch Multi-Touch™ display, for a pixel density of 326 pixels per inch. The 7.9-inch Retina display of iPad mini is 35 percent larger than screens on 7-inch tablets, and is the only small tablet to deliver the full iPad experience, now with razor sharp Retina quality. Images are crisp, text is crystal clear, movies play at full 1080p HD-resolution and the 475,000 apps designed specifically for iPad work automatically.

The A7 chip in iPad Air and iPad mini with Retina display offers 64-bit desktop-class architecture, advanced graphics and improved image signal processing from previous generations. With up to twice the CPU and graphics performance on iPad Air, and up to four times the CPU and eight times the graphics performance on iPad mini with Retina display, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering all-day battery life. The A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0 unlocks game console-like visual effects. The new iPads also feature the M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency.

Both new iPads feature two antennas to support Multiple-In-Multiple-Out (MIMO) technology, bringing twice the Wi-Fi performance to iPad Air and iPad mini with Retina display at a blazingly fast data rate up to 300 Mbps.² Cellular models also come with expanded LTE coverage to accommodate even more LTE networks worldwide, while continuing to deliver comprehensive support for other fast cellular technology around the world (DC-HSDPA, HSPA+), all in a single model.³

iPad Air and iPad mini with Retina display now have a next generation FaceTime® HD camera with improved backside illumination sensors featuring larger pixels for better low-light performance. The iSight® camera with 5MP sensor and advanced optics, combined with iOS 7 and the image signal processing of A7, further improves still image and video capture on iPad bringing faster auto-focus, up to three times video zoom, five times still zoom, better dynamic range and automatic image and video stabilization.

The new iPads come with iOS 7, featuring a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes Radio℠, a free Internet radio service based on the music you listen to on iTunes®.⁴

iPad customers have access to the revolutionary App Store℠, which now offers more than one million apps to iPhone®, iPad and iPod touch® users in 155 countries around the world, and more than 475,000 apps are designed specifically for iPad. More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel.

The iLife® suite of creative apps, including iPhoto®, iMovie® and GarageBand®, and the iWork® suite of productivity apps, including Pages®, Numbers® and Keynote® are essential to the Apple experience and are now free with every new iOS device running iOS 7, and are also available as free updates for existing users, so more iPad users now have access to these great apps. All apps have been redesigned to match the look and feel of iOS 7, have been optimized to support 64-bit technology and include hundreds of new features.

Pricing & Availability
iPad Air with Wi-Fi models will be available in silver or space gray starting on Friday, November 1, for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model, $699 (US) for the 64GB model and $799 (US) for the 128GB model. iPad Air with Wi-Fi + Cellular will be available starting on Friday, November 1 for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model, $829 (US) for the 64GB model and $929 (US) for the 128GB model. iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and $529 (US) for the 16GB Wi-Fi + 3G model for either AT&T or Verizon.

iPad mini with Retina display will be available later in November in silver or space gray. iPad mini with Retina display Wi-Fi models will be available for a suggested retail price of $399 (US) for the 16GB model, $499 (US) for the 32GB model, $599 (US) for the 64GB model and $699 (US) for the 128GB model. iPad mini with Retina display Wi-Fi + Cellular models will be available for a suggested retail price of $529 (US) for the 16GB model, $629 (US) for the 32GB model, $729 (US) for the 64GB model and $829 (US) for the 128GB model. Additionally, the original iPad mini is now offered at a more affordable price of $299 (US) for the 16GB Wi-Fi model and $429 (US) for the 16GB Wi-Fi + Cellular model for either AT&T, Sprint or Verizon.

New custom-designed polyurethane Smart Covers for iPad Air and iPad mini with Retina display will be available for $39 (US) in a range of vibrant colors, including blue, green, pink, yellow, black and (RED). iPad Air Smart Cases and iPad mini Smart Cases are completely redesigned in a beautiful aniline-dyed leather available in six rich colors, including yellow, beige, blue, brown, black and (RED) for a suggested retail price of $79 (US) for iPad Air and $69 (US) for iPad mini. Smart Covers and Smart Cases are available through the Apple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers.

iPad Air and iPad mini with Retina display will be sold through the Apple Online Store(www.apple.com), Apple’s retail stores and through AT&T, Sprint, T-Mobile, Verizon Wireless and select Apple Authorized Resellers. Starting on November 1, iPad Air will be available in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (Wi-Fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. At Apple retail stores in these countries, iPad Air will be available beginning at 8 a.m. local time on Friday, November 1.

¹Battery life depends on device settings, usage and other factors. Actual results vary.
²Based on theoretical speeds, actual speeds may vary.
³LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
⁴iTunes Radio is available with iOS 7 in the US.