GoPro Introduces the GoPro HERO 5 Black & HERO 5 Session

Though everyone was mainly hyped about the launch of the GoPro (aka "The GoPro Drone"), GoPro Founder and CEO Nick Woodman started off the event by first updating their camera line. Gone are all of the GoPro 4s except for the newest of the bunch, the GoPro 4 Session, which will sit at $199 as their introductory camera.

Both of the new GoPro 5 cameras share many features, the biggest of which is 4K video. No longer does the Session have to the lame duck cousin as the similarities don't stop there. The HERO5 Session also features the same new voice control, video stabilization & auto cloud upload as the HERO5 Black. The HERO5 Black has in return inherited the Session's caseless waterproof design, allowing for clearer audio and easier use. However, the similarities end there as the HERO5 Black features a gorgeous 2" touchscreen across its back, a 12MP sensor, higher video frame rates, a built in GPS, and new RAW + WDR (wide dynamic range?) photo capture.

With all of the new features I expected the HERO5 Black to easily stay at the same price as its predecessor, but GoPro will actually be selling it for just $399. The HERO5 Session will thus fill the gap between the two at $299. Both will be available starting October 2 and will also be sold in bundles with the GoPro Karma once that is released on the 23.

Apple Introduces iPhone 6s & iPhone 6s Plus

Next Generation of Multi-Touch Arrives in The Most Advanced iPhones Ever

SAN FRANCISCO — September 9, 2015 — Apple today announced iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

Just Announced: DJI Phantom 3 Advanced and Professional-Edition Quadcopters

DJI has just announced the latest update to its Phantom line, which looks set to be a direct replacement of the Phantom 2—the Phantom 3. Initially, two versions will be available, the Advanced Edition, identified by silver stripes on the prop arms, and the Professional Edition, likewise distinguished by gold stripes. The most notable feature of these new quadcopters, at least as far as the aerial market is concerned, is the incorporation of a purpose-built, three-axis, gimbal-stabilized camera system similar to the one currently found on the Phantom 2 Vision+. Differentiating the Advanced and Professional models is the video resolution of the camera. The Advanced tops out at 1080p, while the Professional bumps recording capability I suspect, up to 4K-UHD (3840 x 2160) but have not yet confirmed. On the photos side, both cameras are equally blessed, able to capture 12MP stills in either JPG or DNG RAW format.

The flight control system carries over the same GPS-assisted features to which we've become accustomed with other DJI Phantoms. These included IOC (Intelligent Orientation Control) to keep stick orientation on the transmitter relative to the pilot regardless of which way the aircraft is pointing, automatic Return Home if contact with the transmitter is lost or at the press of a "panic" button, plus the ability to hold in a fixed hover, the latter a crucial feature for aerial filmmaking. On top of GPS, the Phantom 3 introduces to the Phantom line the optical flow sensor that originated on the Inspire 1. This technology combines a ground-facing camera taking rapid-fire photos with sonar to enable reasonably precise positioning where GPS is unavailable—especially close to the ground or indoors.

Along with the radio control system, the camera-equipped Phantom 3 aircraft also feature a digital downlink, which can beam a live video feed to a mobile device on the ground end at up to 720p resolution (most likely the device will need to be USB-tethered to the transmitter, as with the Inspire 1, but this is unconfirmed). The app used to access this feature is an update of the previous Pilot app.

3DR Robotics Teases New Consumer Drone Called "The Solo"

Less than 24 hours before their competitor and arguable "Apple of Drones" DJI is set to make their own special announcement, 3DR Robotics released a Youtube video teasing their newest drone. Filled with more shots of baboons than of the actual drone itself, the video only gives us a glimpse of what is to come on April 13 when they actually announce the new drone. Nonetheless, there is still a fair amount of information which can be from the video (including the possible name of this new drone!). Here is what we know so far:

Hey there good looking...

One thing the current lineup of drones by 3DR have likely never been called is stylish, but then again, they never pretended to even care about that. 3DR entered the market by creating drones such as the Iris+ which are built using easily molded plastic parts but are well designed and have advanced features all for a fairly reasonable price. Built around their amazing open-source "Pixhawk" Autopilot System, these drones are also able to be controlled via an Android device running the app Drone Planner, allowing users access to a "Follow Me" mode and the ability to pre-plan missions. 

Nikon COOLPIX P900 Announcement

Excellent image quality with ultra high-power zoom capability that covers up to 2000 mm. Superior telephoto shooting performance with 83x optical zoom.

TOKYO - Nikon Corporation is pleased to announce the release of the COOLPIX P900 as the top-of-the-line model in the high-performance COOLPIX P series of multi-functional compact digital cameras that support full-scale photography.
   The COOLPIX P900 is equipped with an 83x optical zoom lens that supports super-telephoto shooting at the equivalent of up to 2000 mm (up to 166x when Dynamic Fine Zoom is used). The camera defies conventional thinking regarding super-telephoto photography with adoption of a Super ED lens element in a lens that maintains a fast maximum aperture of f/6.5 at the maximum telephoto position, dynamically achieving superior image quality with super-telephoto shooting.
   It also offers excellent basic performance with features that include Dual Detect Optical VR, which supports camera shake compensation equivalent to a 5.0-stop increase in shutter speed, and a shooting time lag of approximately 0.12s. The P900 is also equipped with a variety of features that make photography more fun, including an electronic viewfinder with built-in eye sensor, GPS/GLONASS/QZSS support that enables recording of location data with images, and support for NFC, which easily enables Wi-Fi® connection to a smart device.

GoPro HERO 4 Silver Winner Finally Announced! #RoadTo10k Leads To Next Giveaway

This was my second attempt to choose a winner for my GoPro HERO 4 Silver Giveaway I launched back in December of 2014. The winner I picked in the first video didn't respond, and also upon further investigation wasn't actually subscribed to my channels. I tried to keep this new video as engaging as possible, even though I had to scramble when the second winner I picked had somehow disappeared. The third time was the charm though, so CONGRATULATIONS to "Red Sox Fan" [Youtube username] for winning the GoPro HERO 4 Silver!!!

Thank you to everyone who entered into this giveaway! If you didn't win, help me reach 10k subscribers so you can all get another chance to win something awesome!

If you're thinking of buying a GoPro 4 Silver for yourself, please consider using my Amazon affiliate link. I earn a small percentage of your total purchase and it allows me to fund awesome giveaways like this.

OLYMPUS OM-D E-M5 Mark II PRESS RELEASE

Industry-Leading 5-Axis Image Stabilization, Variable-Angle LCD, Advanced Video Features and 40-Megapixel High-Res Shot in a Compact Interchangeable-Lens Camera

CENTER VALLEY, Pa., February 5, 2015 - Olympus introduces an exceptional high-resolution still and advanced motion picture hybrid with the new OM-D E-M5 Mark II. This advanced interchangeable-lens camera features a compact dust proof, splash proof body, with a familiar, premium design. Packed with 5-axis image stabilization, a 40-megapixel high-resolution shot mode, sophisticated, stunning HD video, integrated Wi-Fi and a variable-angle 3-inch touchscreen, the OM-D E-M5 Mark II makes it easy to get the shot you need, every time. The easy-to-use 2.36 million dot, super-large, high-definition electronic viewfinder has a field of view of 100%, and a viewfinder magnification of 1.48x. The camera is equipped with Adaptive Brightness Technology, which automatically adjusts the backlight brightness in accordance with environmental lighting. The new LV Boost II*1 is convenient for shooting stars, and Creative Control provides complete freedom of control over color, tone, focus, and aspect ratio.

Exceptional Performance
The Olympus OM-D E-M5 Mark II pairs a redesigned16-megapixel Live-MOS Micro Four Thirds sensor with the Olympus TruePic VII processor, enabling brilliant image quality in bright and low-light conditions alike. The 1/8000 mechanical shutter allows photographers to shoot using a large aperture for maximum bokeh, even in bright, daylight conditions. Users can capture RAW images at up to 10 fps with S-AF, or 5 fps with C-AF tracking enabled. An Anti-shock mode utilizes electronic first-curtain shutter to reduce shutter shock during sequential shooting, and a new Silent mode enables a full-time 1/16000 second electronic shutter, eliminating the mechanical shutter noise entirely for absolutely silent shooting. The 81-point Fast AF provides an expanded focus area, with unparalleled speed, while Small Target AF allows users to focus on small areas across the entire frame.

World's Most Sophisticated Image Stabilization
The Olympus OM-D E-M5 Mark IIs in-body 5-axis VCM image stabilization system offers unprecedented performance. The cameras 16-megapixel sensor shifts horizontally, vertically and on the X (pitch), Y (yaw) and Z (roll) axes in order to provide 5.0 EV steps of compensation performance. The OM-D E-M5 Mark II can capture sharp images at shutter speeds as low as 1/4-second without the use of a tripod. Sensor shift on the X and Y axes can also assist when photographing close-up subjects. Image stabilization extends to the 3-inch, 1.04M-dot rear vari-angle touchscreen and the 2.36M-dot electronic viewfinder (1.48x magnification), providing a full image stabilization preview when the shutter button is pressed halfway.

40-Megpixel High-Resolution Shot
The Olympus OM-D E-M5 Mark II takes high-resolution imaging to a whole new level. In addition to the exceptional 16-megapixel stills you've come to expect from OM-D, the E-M5 Mark II captures 40-megapixel images using an innovative pixel-shift technique that is facilitated by the voice-coil motor IS unit. The 40-Megapixel High-Res Shot mode captures eight sequential images, moving the sensor by 0.5-pixel steps between each shot. Then, the E-M5 Mark II compiles those images to produce a super-high resolution shot that rivals those captured with a 40-megapixel full-frame camera.

A tripod and a high-resolution M.ZUIKO DIGITAL PRO or M.ZUIKO Premium lens are recommended to use the 40-Megapixel High-Res Shot mode, which captures eight shots over a period of one second1. Another two seconds are required to compile the final image. Images can be captured at up to f/8 with a shutter speed of up to eight seconds and a sensitivity of up to ISO 1600. When shooting in RAW+JPEG mode, the camera will save a 40M JPEG file, a 64M RAW (ORF) file and a 16M RAW (ORI) file. 64M RAW images may be processed using Photoshop CS4 and later with a required plug-in.

OM-D Movie
The OM-D E-M5 Mark II's advanced video features enable photographers to capture cinema-quality movies from the palm of their hand. The camera's 5-axis image stabilization compensates for even the slightest movement, allowing the camera to capture stable footage without the use of a sophisticated and expensive stabilization rig, or even a tripod, letting users shoot in environments where adding heavy equipment may not be practical. The mechanical IS unit can also work in concert with Electronic Stabilization if desired.

The OM-D E-M5 Mark II captures 1080p video at up to a 60p frame rate with up to 77 Mbps high bit-rate recording possible at the 30p setting. Additionally, the OM-D E-M5 Mark II supports 50p, 30p (29.97p), 25p and 24p (23.98p) frame rates, making it easy to blend footage captured using other camera systems. An integrated microphone jack supports external audio input, while a headphone jack positioned in the HLD-8G External Grip enables real-time audio monitoring. Focus Peaking with four color choices (red, yellow, black and white) as well as three selectable intensities for optimal manual focus results. Settings can be adjusted while recording using the 3-inch touchscreen, including AF-point selection, exposure, electronic zoom and Movie Tele-converter, microphone sensitivity, headphone volume and art effects. Additionally, OM-D Movie supports time code settings and connection to an external HDMI monitor during recording. You can also add an Olympus PCM recorder for high-quality audio capture.

Photographers can take advantage of the OM-D's popular Art Filters while in Movie Capture mode. Users can select from Pop Art, Soft Focus, Pale and Light Color, Light Tone, Grainy Film, Pin Hole, Diorama, Cross Process, Gentle Sepia, Dramatic Tone, Key Line and Watercolor while capturing video. A Movie Tele-converter lets users touch an area on the screen to enlarge it without losing image quality, while the Clips tool enables short clip capture, allowing users to combine footage and effects directly on the camera for instant sharing.

Ultimate Connectivity
The OM-D E-M5 Mark II includes integrated Wi-Fi, enabling remote shooting, geotagging and easy image sharing using the Olympus Image Share app on an Android or iOS smartphone or tablet. Photographers can use the Olympus Image Share app to apply Art Filters. Users can also start and stop movie recording using a wirelessly connected smartphone, or with the RM-UC1 Remote Cable Release. Studio photographers can take advantage of Olympus Capture support, enabling complete control of the OM-D E-M5 Mark II from a connected Mac or PC.

Portability and Build
The OM-D E-M5 Mark II features a dust proof, splash proof body, that, when properly sealed and paired with select M.ZUIKO DIGITAL lenses, can even be used in the rain. Olympus' renowned Supersonic Wave Filter technology uses super high speed frequency movement to shake any dust or debris off the sensor, eliminating dust marks that irreparably spoil images. Two body colors are available: a luxurious black with texture casting, and a bright, gorgeous silver. The camera includes machined metal dials, an extended grip and a lowered center of gravity that makes the OM-D E-M5 Mark II comfortable to hold in a variety of positions. The camera (body only) weighs just 417 grams, or 14.7 ounces, making it one of the lightest models in its class.

Accessories
The OM-D E-M5 Mark II includes a dustproof and splashproof bundled flash, the FL-LM3, with Guide Number 9 (at ISO 100) and tilt and swivel positioning, enabling users to light subjects directly or by bouncing the flash off of a ceiling or wall.

The HLD-8 is a dustproof and splashproof power battery holder for exclusive use with the OM-D E-M5 Mark II, which enhances both the camera grip and power supply. The HLD-8G Non-powered Grip pairs a substantial camera grip with a headphone jack for monitoring audio during video capture, and an HLD-6P Power Grip, which can attach directly to the camera or to the HLD-8G, provides additional battery power for extended shoots. Because the grip (HLD-8G) and battery holder (HLD-6P) can be separated, the grip can be used alone when necessary. The HLD-6P battery holder is the same as the HLD-6 which was previously designed for the OM-D E-M5. The ECG-2 Metal External Grip can be attached to and removed from a tripod easily, and includes a battery pass-through for changing batteries without removing the grip.

An EE-1 External Dot Sight, which is compatible with any camera with a hot shoe, makes it easier to frame subjects during super-telephoto shooting An EP-16 Large Eyecup is also available, which blocks sunlight, making the electronic viewfinder easier to use. A redesigned version of the OM-D E-M5's popular full-cover case, which includes a body cover and removable front cover, is also available as the CS-46 FBC Leather Cover and Body Jacket. The PT-EP13 Dedicated Underwater Case can be used at depths of up to 45 meters, and is designed specifically for the OM-D E-M5 Mark II. The case is equipped with a pick-up viewfinder and can be used with the cameras bundled FL-LM3 flash, along with a variety of lenses.

U.S. Pricing and Availability
The Olympus OM-D E-M5 Mark II will be available in February 2015 in the following configurations:

Estimated Street Price
$1,099.99 Body only in Black or Silver

Accessory Pricing
HLD-8G Non-powered Grip (pricing & availability to be announced) 
HLD-6P Power Grip (pricing & availability to be announced)
HLD-8 Combination HLD-8G + HLD-6P Grip (pricing & availability to be announced)
ECG-2 Metal External Grip (pricing & availability to be announced) 
$139.99 CS-46 FBC Leather Cover and Body Jacket (Available in March, 2015)
$129.99 EE-1 External Dot Sight (Available in May, 2015)
$22.99 EP-16 Large Eyecup (Available in March, 2015)
$999.99 PT-EP13 Dedicated Underwater Case (Available in February, 2015)

To find out more about the OM-D E-M5 Mark II, and for a complete list of specifications, visit the Olympus website at http://www.getolympus.com/us/en/digitalcameras/omd/e-m5-mark-II.html.

Canon EOS 5DS & EOS 5DS R Press Release

Canon revolutionises resolution with the EOS 5DS and EOS 5DS R
London, UK, 6 February 2015 – Canon today transforms the EOS system with the arrival of the EOS 5DS and the EOS 5DS R – a new breed of ultra-high resolution full-frame DSLRs.

Breaking the boundaries of 35mm sensors,the new cameras offer the highest megapixels ever seen in a full frame sensor, an astonishing 50.6MP. Delivering unparalleled quality, the cameras provide an exceptional combination of resolution, responsiveness and durability, whether shooting landscapes, architecture, high fashion or portraiture, either personally or professionally. When nothing but the sharpest image is expected, the EOS 5DS R also features a low pass cancellation filter to maximise the sensor’s resolution and visible image quality.Alongside the new DSLRs, Canon also introduces the EF 11-24mm f/4L USM, the world’s widest-angle rectilinear zoom lens(1), the perfect companion for landscape and architecture photographers.

Establishing new standards for full-frame DSLRs
Setting a new benchmark for full-frame cameras, the EOS 5DS and EOS 5DS R combine fast, instinctive DSLR handling with the newly-developed 50.6MP CMOS sensor, providing the flexibility to shoot a wide range of scenes and subjects, making it ideal for large format mediums, such as advertising billboards and magazine covers, where every pixel matters. The sensor’s advanced architecture provides

ISO 100-6400 sensitivity, further expandable to 50-12800, ensuring high quality images with low noise, accurate colours and wide dynamic range. For added flexibility, the cameras’ resolution enables three new in-camera crop shooting modes–1.3x, 1.6x and 1:1. Visible through the viewfinder, the crop modes deliver outstanding results, with stills at 19 MP even when cropped to 1.6x. Built to withstand the most demanding shoots, the EOS 5DS and EOS 5DS R’s dual DIGIC 6 processors provide the rapid performance and responsiveness required to deliver first-class images with exceptional colour reproduction. Both processors are designed to comfortably manage huge levels of image data from the 50.6MP sensor, whilst simultaneously reducing image noise and providing the freedom to shoot at five frames per second.

Automatically exceptional
Created to ensure every detail of your exquisite landscape or high-fashion studio shoot is in focus, the EOS 5DS and EOS 5DS R feature an advanced 61-point AF system, with 41 cross-type points, delivering incredible levels of image sharpness and accuracy across the frame. Both cameras comfortably maintain focus with moving subjects, using EOS Intelligent Tracking and Recognition AF (iTR) to track both faces and colour. To reduce image blur, Canon’s Mirror Vibration Control System uses cams to drive the cameras’ mirror up and down in a highly controlled fashion, avoiding all sudden stops and softening the shutter-release sound. Additionally, the EOS 5DS and EOS 5DS R’s 150k pixel RGB+IR metering sensor with Flicker Detection ensures images can be captured with consistent and accurate exposures under varying lighting scenarios, including florescent.

Incredible detail and unrestricted creativity
Putting unrivalled image quality at your fingertips, the EOS 5DS and EOS 5DS R include a number of customisable modes and settings to ensure stunning results every time. A new Fine Detail Picture Style maximises the level of detail that can be achieved from the sensor, enabling advanced sharpness adjustment without the need for edit ing software. Popular creative modes, including Multiple Exposure and HDR, provide instant, in-camera creativity, while a built-in timer allows you to shoot over long periods and create stunning time lapse videos, without being tied to the camera or needing advanced software and excessive kit.

First-class professional construction, customisable features
The EOS 5DS and EOS 5DS R have been expertly constructed to allow you to operate quickly, regardless of the environment you’re shooting in. The 100% viewfinder with electronic overlay makes framing vital shots easy and can be customised to your preferred style. The large, 8.11cm (3.2”) Clear View II LCD screen, with an anti-reflective structure, minimises reflection or glare when reviewing shots and also acts as a visual and accessible dashboard of the most commonly used settings. The cameras’ new Custom Quick Control screen means that the type, size and position of icons are also easily customisable to the user or shooting scenario. Both cameras utilise Canon’s iconic design DNA–a highly durable body constructed from high-grade magnesium alloy to provide weather resilient shooting – ideal for landscape photographers who are dedicated to getting the perfect shot, whatever the weather.

EOS 5DS R: Engineered for the ultimate in DSLR image quality
When nothing but the absolute maximum level of detail possible will do, the EOS 5DS R features a low pass cancellation filter to ensure the sharpest possible results. Great for landscape photographers, where patterns are very often organic, the camera’s low pass cancellation filter produces the stunning level of detail required to turn a great shot into an incredible shot.

Optical Expertise: Introducing the EF 11-24mm f/4L USM
The EOS 5DS and EOS 5DS R are compatible with Canon’s extensive EF lens range, spanning 71 models(2). Today Canon unveils the world’s widest-angle rectilinear zoom lens (1), the EF 11-24mm f/4L USM. Perfect for photographers shooting landscape and architecture, the EF 11-24mm f/4L USM is designed to open up an entirely new world of creative opportunities, thanks to its super wide 11-24mm focal range. Boasting a newly designed optical structure, the lens features three aspherical lenses including a ground aspherical element, which maximises image quality and delivers minimal levels of distortion, while the body is rugged and robust enough to be employed in extreme weather conditions.


EOS 5DS Key features:

• 50.6 MP CMOS sensor with dual DIGIC 6 processors
• 150K Pixel RGB+IR Metering Sensor
• Up to 5.0 Frames Per Second
• 61-point AF
• Cropped Shooting

EOS 5DS R also includes:

• Low-pass cancellation filter

EF 11-24mm f/4L USM Key features:

• Explore landscapes from an ultra-wide point of view
• The world’s widest-angle rectilinear zoom lens
• Minimal distortion – ideal for architecture and interiors
• Advanced lens coatings guard against ghosting and flare
• Enjoy swift, near-silent AF, with full-time manual override
• Keep shooting even in tough weather conditions

GoPro HERO 4 Silver International Giveaway! Enter To Win!

It's been over a week since I launched my GoPro 4 Silver giveaway. I have been amazed by all of the nice comments and also almost overwhelmed by the number of people who would really be able to do some cool things with the camera if they won. If you have yet to enter, make sure to do so by checking out the video below.

Digital Tech Reviews & Tips 2014 Giveaway: What Do You Want To Win?

It's that time of the year again! Every year around this time (well for the last 2 at least) I have held a giveaway on my YouTube channel as a way of thanking all of my subscribers for supporting me. The first year I gave away a $15 iTunes card. Then last year I upped the prizes and gave away $200 in gift cards ($100, $50, $25, & $25 to Amazon, iTunes and Google Play). And now this year I am raising the stakes even more and giving away.........!!! Actually I haven't decided what the prize(s) should be yet, that's kinda the point of this post. Since you all are going to be the ones possibly winning whatever I end up giving away, let me know what you would want to win in the comments below or on Facebook and Twitter! And remember to subscribe so you can get notified when I launch the giveaway.

Apple Announces iPhone 5s—The Most Forward-Thinking Smartphone in the World

iPhone 5s Features 64-bit A7 chip, All-New 8 Megapixel iSight Camera with True Tone Flash & Introduces Touch ID Fingerprint Sensor

CUPERTINO, California—September 10, 2013—Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand. iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including an all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered for 64-bit technology and featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and iTunes Radio℠.

“iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5s sets a new standard for smartphones, packed into its beautiful and refined design are breakthrough features that really matter to people, like Touch ID, a simple and secure way to unlock your phone with just a touch of your finger."

The all-new A7 chip in iPhone 5s brings 64-bit desktop-class architecture to a smartphone for the first time. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5s is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games—all while delivering great battery life. Apple also engineered iOS 7 and all the built-in apps to maximize the performance of the A7 chip. iPhone 5s is the best mobile gaming device with access to hundreds of thousands of games from the App Store℠, the A7 chip’s 64-bit architecture and support for OpenGL ES version 3.0. iPhone 5s delivers incredibly rich and complex visual effects, previously only possible on Macs, PCs and gaming consoles.

Every iPhone 5s includes the new M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency. Developers can also access new CoreMotion APIs that take advantage of M7, so they can create even better fitness and activity apps that go well beyond what other mobile devices offer. The M7 motion coprocessor continuously measures your motion data, even when the device is asleep, and saves battery life for pedometer or other fitness apps that use the accelerometer all day.

iPhone 5s introduces Touch ID, an innovative way to simply and securely unlock your iPhone with just the touch of a finger. Built into the home button, Touch ID uses a laser cut sapphire crystal, together with the capacitive touch sensor, to take a high-resolution image of your fingerprint and intelligently analyze it to provide accurate readings from any angle. Setting up Touch ID to recognize your fingerprint is easy, and every time you use it, it gets better. The Touch ID sensor recognizes the touch of a finger so the sensor is only activated when needed, preserving battery life. All fingerprint information is encrypted and stored securely in the Secure Enclave inside the A7 chip on the iPhone 5s; it’s never stored on Apple servers or backed up to iCloud®. Touch ID can also be used as a secure way to approve purchases from the iTunes Store®, App Store or iBooks Store℠.

iPhone 5s makes it even easier to take great photos with the world’s most popular camera. The all-new 8 megapixel iSight camera features a larger f/2.2 aperture and a new, larger sensor with 1.5μ pixels for better sensitivity and low-light performance, resulting in better pictures. These improvements, along with the Apple-designed image signal processor in the A7 chip and the new Camera app in iOS 7, provide up to two-times faster auto-focus, faster photo capture, automatic image and video stabilization, and better dynamic range. iPhone 5s introduces the new True Tone flash—the world’s first for any camera—that variably adjusts color and intensity for over 1,000 combinations, so photos taken with a flash appear more natural. iPhone 5s also includes a new Burst Mode, Slo-Mo video with 120 fps, a new FaceTime® HD camera for better low-light performance and audio-only FaceTime calls with iOS 7.

iPhone 5s features a remarkable thin and light, precision-crafted design that customers around the world love, including an anodized aluminum body with diamond cut chamfered edges, a stunning 4-inch Retina® display and glass inlays. iPhone 5s is available in three gorgeous metallic finishes including gold, silver and space gray. To complement iPhone 5s, Apple designed premium leather cases in six rich colors—beige, black, blue, brown, yellow and (RED)—with soft, color-matched microfiber lining.

iPhone 5s makes it even easier to connect to high-speed networks with support for up to 13 LTE¹ wireless bands, more than any other smartphone in the world. With download speeds up to 100 Mbps², you can browse, download and stream content even faster. iPhone 5s includes dual-band 802.11 a/b/g/n Wi-Fi support for up to 150 Mbps² and Bluetooth 4.0. iPhone 5s delivers an amazing 10 hours of talk time on 3G networks, up to 10 hours of web browsing on Wi-Fi and LTE networks and up to 8 hours on 3G networks, and up to 10 hours of video playback and up to 40 hours of audio playback.³

iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered to support the A7 chip’s 64-bit architecture, the new iSight camera and Touch ID fingerprint sensor. iOS 7 features a stunning new user interface, completely redesigned with an elegant color palette, distinct, functional layers and subtle motion that make it feel more alive. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes®.⁴

iPhone 5s customers have access to the revolutionary App Store, which offers more than 900,000 apps to iPhone, iPad® and iPod touch® users in 155 countries around the world. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.

Designed specifically for iOS, iPhoto®, iMovie®, Pages®, Numbers® and Keynote® are among the most popular apps in the App Store and are now available as free downloads with the purchase of iPhone 5s. iPhoto and iMovie enable you to do more than you ever thought possible with your photos and movies, and with Pages, Numbers and Keynote you can create, edit and share stunning documents, spreadsheets and presentations on your iPhone, iPad or iPod touch.

Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model.⁵ iPhone 5s will be available from the Apple Online Store(www.apple.com), Apple’s retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless and select Apple Authorized Resellers. iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of $39 (US) through theApple Online Store (www.apple.com), Apple’s retail stores and select Authorized Apple Resellers. iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, September 20. A new iPhone 4S 8GB model will also be available for free.⁵ iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

¹ LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
² Based on theoretical speeds, actual speeds may vary.
³ Battery life depends on device settings, usage and other factors. Actual results vary.
⁴ iTunes Radio will be available with the launch of iOS 7 in the US.
⁵ For qualified customers.